UX Case Study
Tools used: Illustrator, Photoshop, and Sketch
As part of a student project at a UX course at NYU in 2016, I spent 8 weeks doing research, design workshops, and testing for a new coffee concept app. The problem I aimed to solve, is stressful New York mornings spent rushing, bumping, and impatiently waiting for coffee.
Through research I found a common cause of stress for New Yorkers are the morning commute. I set out to find a way to improve at least one aspect of their especially rushed days. One pain point was finding a quick morning coffee. In digging deeper, I found many of the people interviewed purchased coffee on the go, and many wished this process could be shorter.
Challenges & Solutions